Marketing
planning
We can help build you a
marketing plan
in one of a number of different ways
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UNDERSTANDING YOUR CUSTOMERS |
UNDERSTANDING YOUR COMPETITORS |
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Customer Studies
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Image and
perception - what they think of you
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Communication tests - what will work, what won’t
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Brand
building - how to strengthen your key asset
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Customer
relationship initiatives – how to manage them
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Market Analysis
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Qualitative research - measuring the ‘what’
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Quantitative research - measuring the ‘how much’
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Market
segmentation - breaking up the market
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Market
mapping – who’s doing what
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UNDERSTANDING YOUR BUSINESS |
UNDERSTANDING YOUR MARKETS |
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Business
Analysis
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Capabilities audits - your strengths & weaknesses
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Competencies benchmarking - how you compare
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Marketing
training - is this needed. what’s required
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Knowledge
management - getting the best out of data
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Competitor
Studies
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Company
profiling - knowing what you need to know
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Competitive advantage - knowing what to do about it
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Product
differentiation - creating superiority
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Product
propositions - demonstrating the difference
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PUTTING IT ALL TOGETHER
Marketing Strategy
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Market strategy - how to best to achieve those key objectives
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Channel strategy - how to reach your targets most effectively
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E
Commerce / Web strategy - getting the most out of the
electronic media
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Business case scenarios – assessing your options; minimising
the risks
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